Albuquerque, unique as its name.

Recognized as one of the most culturally diverse cities in the country, Albuquerque’s ethnic tapestry is reflected in its architecture, artwork, cultural centers and cuisine. Countless customs and traditions passed down over generations are a vibrant part of daily life in the city, and make Albuquerque an epicenter of authentic Southwestern culture.

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Experience the Magic of Albuquerque International Balloon Fiesta®

Every October, Albuquerque’s skies come alive with hundreds of colorful hot air balloons during the world-renowned Albuquerque International Balloon Fiesta®. For nine unforgettable days, visitors from around the globe gather to experience breathtaking Mass Ascensions, glowing Balloon Glows, exciting competitions, live entertainment, local flavors, and the unmistakable magic of New Mexico.


More than an event, Balloon Fiesta is an Albuquerque tradition that showcases the culture, beauty, and hospitality that make our city truly one of a kind. Whether you’re watching the sunrise surrounded by balloons, exploring Albuquerque’s vibrant neighborhoods, or enjoying authentic New Mexican cuisine, Balloon Fiesta is the perfect reason to experience everything the Duke City has to offer.


Come for the balloons. Stay for Albuquerque.

Learn More

ABOUT ALBUQUERQUE

Albuquerque's history

Native Americans have inhabited New Mexico for thousands of years, well before Europeans reached the Americas. This rich history is embodied throughout Native American culture today. Northern New Mexico is home to 19 pueblos, along with the Navajo Nation.Albuquerque’s central location within New Mexico means it is in close proximity to a majority of the pueblos in Northern New Mexico. From cliff dwellings and pit houses, to kivas and abandoned cities along ancient trade routes, to ancient symbols etched in rock, there are reminders of Native American presence throughout New Mexico.


Hispanic Culture is evident throughout New Mexico. You can see its influence everywhere, from our city name and the names of many of our streets, to the amazing adobe architecture, along with our art, dance, and music scenes. Nearly half of New Mexico’s population is of Hispanic or Latino decent, which makes Hispanic Culture a living breathing part of our state. The Hispanic culture traces its roots back to the Spanish settlers, and immigrants from Mexico, and other immigrants from throughout Latin America continue to contribute to and grow the Hispanic and Latino culture here in the city.

Why Albuquerque?

Albuquerque is a city like no other in the United States—a vibrant tapestry of Native American, Spanish, and Mexican heritage woven together over centuries. Our unique history is reflected in every corner of our community, from the flavorful dishes served at local tables to the adobe-style architecture that stands as a testament to enduring traditions.

Home to 19 pueblos and a total of 21 distinct tribes, Albuquerque is deeply rooted in the rich cultural legacy of the Southwest. Our language, art, and festivals celebrate this diversity, offering visitors an authentic experience that honors the past while embracing the present.

When you visit Albuquerque, you’re not just seeing a city—you’re stepping into a living story where cultures converge to create something truly extraordinary. Come explore, taste, and feel the history that makes Albuquerque a place like no other.

Things to do

Nestled in the heart of New Mexico, Albuquerque offers an unforgettable blend of culture, history, cuisine, and outdoor adventure. Wander through the charming streets of Old Town, where centuries-old adobe architecture, artisan shops, and local galleries capture the spirit of the Southwest. Take in breathtaking views of the Sandia Mountains aboard the Sandia Peak Tramway or explore miles of scenic trails that showcase the region’s striking high-desert landscape.

From the world-famous Albuquerque International Balloon Fiesta—where hundreds of colorful balloons fill the sky—to immersive cultural experiences, museums, festivals, and vibrant local markets, there’s always something happening. Spend the day exploring the Albuquerque BioPark, discover the city’s thriving arts scene, or indulge in bold Southwestern flavors that make the local food culture truly unforgettable.

Whether you're seeking adventure, culture, or relaxation, Albuquerque delivers a dynamic mix of experiences that make every visit memorable.

Cuisine

Get ready to spice up your journey—New Mexican cuisine is a bold and flavorful blend of Spanish, Native American, and Mexican influences, with a delicious twist that’s all its own. You’ll recognize classic ingredients like corn, beans, and squash, but here, they come to life in exciting new ways.

The true star of the show? Chile—the fiery heart of New Mexican cooking. Whether you like it red, green, or can’t decide (that’s what locals call “Christmas” style!), chile peppers are everywhere, and they’re absolutely addictive.

So whether you’re road-tripping through the Land of Enchantment or diving fork-first into its culinary traditions, your taste buds are in for an unforgettable adventure.

Convention & Tourism Services

Your next conference, convention, meeting or event can be a difficult process to conquer but ensuring your event is a success is something we specialize in. Among our services we send out RFPs on behalf of meeting planners and together with our hospitality industry partners we will work to make sure its an unforgettable experience in Albuquerque! Below are just a few of the ways we can help you plan your meeting. 


WHO WE ARE

For over 40 years, the Albuquerque Hispano Chamber of Commerce Convention & Tourism Department became a one of a kind destination marketing organization in the country. The Chamber is a market share destination with VISIT ABQ to promote Albuquerque as a preferred destination for meetings, conventions, trade shows, sporting events, and tourism and serves as the liaison between planners and the hospitality industry specifically to the Hispanic and Native American markets.

Contact Our Team

Submit RFP

Contact Information

Meeting Information

Official Airlines of the Albuquerque Hispano Chamber

Albuquerque Hispano Chamber of Commerce
Convention and Tourism

Contact us

(505) 842-9003
Email@ahcnm.org
1309 Fourth Street SW
Albuquerque, NM 87102